Gamification is a motivational and incentivization tool that takes advantage of psychology to improve user experience, drive specific behaviours, and increase customer satisfaction. It can be applied to nearly any aspect of a business, but often requires data analysis and a thorough understanding of market segmentation. It is usually most effective when applied to specific aspects of a business, rather than in a generalized fashion.
A Light in the Rain Ltd., can help you determine areas of your business with the highest potential for gamification benefits. Further, we can design gamification strategies, and help you implement both online and offline gamification solutions. As you acquire user data, we can help you optimize these solutions, as well as build upon them as your community grows.
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