Email Marketing

Communication is often a key component of retaining customers and driving profits. A Light in the Rain Ltd., can help you generate and segment email lists, as well as create targeted goal-oriented emails. These can be used to entice interested customers into making a purchase, keep current customers up to date increasing retention rates, and re-spark interest in previous customers.

Our emails are designed to reduce annoyance and subscription cancellations, while generating interest and click-throughs to your website. We can help you prepare email templates in advance, or teach you the psychology behind designing a good email blast. Further, we can help make sure you are meeting legal standards (such as CAN-SPAM and CASL in the United States and Canada) and avoid hefty fees. Additionally, A Light in the Rain Ltd., can design, code, and test your emails, to make sure they look good across email clients (such as Gmail, Apple Mail, Outlook, and Thunderbird).

Contact Us and learn how an email marketing plan can grow your business.

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