QR codes (and now Snap Codes in Snapchat) provide an easy way for cellphone users to instantly visit a website by quickly scanning a code. This is often useful in offline marketing and advertisement campaigns when individuals may not have time to type in a website, but can also be integrated into digital marketing strategies.
Snap Codes are most valuable when targeting specific demographics or sub-groups, but lack options for customization. QR codes, while less popular than they once were, provide your business with an opportunity to display attention-grabbing marketing creativity and unique integration possibilities.
A Light in the Rain Ltd., can help you determine when it is appropriate to use QR codes or Snap Codes, as well as help you find creative ways to integrate them into your marketing campaigns.
and find out how a small addition to your marketing campaign can lead to an increase in customer acquisition.