E-mail Marketing

Communication is often a key component of retaining customers and driving profits. A Light in the Rain Ltd., can help you generate and segment e-mail lists, as well as create targeted goal-oriented e-mails. These can be used to entice interested customers into making a purchase, keep current customers up to date increasing retention rates, and re-spark interest in previous customers.

Our e-mails are designed to reduce annoyance and subscription cancellations, while generating interest and click-throughs to your website. We can help you prepare e-mail templates in advance, or teach you the psychology behind designing a good e-mail blast. Further, we can help make sure you are meeting legal standards (such as CAN-SPAM and CASL in the United States and Canada) and avoid hefty fees. Additionally, A Light in the Rain Ltd., can design, code, and test your e-mails, to make sure they look good across e-mail clients (such as Gmail, Outlook, and Thunderbird).

Contact Us and learn how an e-mail marketing plan can grow your business.

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