A Light in the Rain Ltd., offers a unique and science-oriented approach to copywriting for all marketing purposes. Please visit our general copywriting
services page for more information on how we can provide copy for all your branding and marketing needs.
When writing copy for websites, we take a goal-oriented approach in which every word is designed to create an impact and drive behaviour in a specific way. These words can often define how a user experiences and remembers your website, which in turn influences how they experience and remember your brand. In order to provide optimal copy, we often use A/B testing to learn more about your customers, and how words influence their actions. This is an ongoing low-cost data-driven process, that provides numerous short-term and long-term benefits for your business.
We can also help you drive visitors to different landing pages or different experiences, which display copy that is statistically more effective towards their demographic. This allows you to create a customized online experience for each user, that increases the chances of engaging their interest.
today, and learn how science-based optimized copy can help your website stand out and succeed.