All web services provided by A Light in the Rain Ltd., are optimized using knowledge from neuroscience and cognitive psychology. Specifically, we use science to reach behaviorally directed goals, such as drawing attention to desired areas or pages, increasing the appeal of price packages, engaging user interaction (such as through social media shares), or creating a memorable user experience.
These actions serve to improve efficiency, profitability, and the marketing potential of our various services. In many cases, our optimization techniques can more than double click-through rates, purchases, shares, and other beneficial user actions.
A/B testing and statistical analysis can be used to demonstrate the effectiveness of our techniques over non-scientific web services or marketing. Further, this testing can be used to enhance our techniques, allowing us to tweak and improve your web presence in the long-run.
today for an explanation of how science based optimization techniques can help enhance your web presence.